Flower Worx Privacy Policy

1. About This Privacy Policy

This Privacy Policy explains how Flower Worx collects, uses, stores and protects your personal information when you use our website, place an order, contact us, book a consultation, attend a workshop, interact with us on social media or use our services.

Flower Worx is committed to protecting your privacy and handling your personal information responsibly.

By using our website or providing your personal information to Flower Worx, you agree to the terms of this Privacy Policy.

2. Who We Are

Flower Worx is a luxury florist based in Liverpool, creating bespoke bouquets, floral arrangements, wedding flowers, funeral flowers, workshops, corporate floral styling and event flowers.

Business name: Flower Worx
Address: 5 Warrenhouse Road, Brighton-le-Sands, Liverpool, L22 6QN
Email: [insert email address]
Phone: [insert phone number]

For the purpose of data protection law, Flower Worx is the data controller of the personal information we collect and use.

3. Information We Collect

We may collect the following personal information from you:

• name

• email address

• phone number

• billing address

• delivery address

• recipient name and contact details

• order details

• payment details

• delivery instructions

• personalised card messages

• consultation details

• wedding or event details

• workshop booking details

• social media messages

• customer reviews and feedback

• photographs or videos where consent has been given or where appropriate

• website usage data

• marketing preferences

We only collect information that is necessary for the services we provide.

4. How We Collect Your Information

We may collect personal information when you:

• place an order on our website

• contact us by phone, email, WhatsApp or social media

• complete an enquiry form

• book a wedding, funeral, workshop or event consultation

• sign up to receive updates or marketing

• leave a review

• interact with us on Instagram, Facebook or Google

• visit our website

• attend a Flower Worx workshop or event

• provide delivery or recipient details

5. How We Use Your Information

We use your personal information to:

• process and fulfil flower orders

• arrange deliveries

• contact you about your order

• respond to enquiries

• provide quotes

• book consultations

• manage wedding, funeral, workshop, corporate or event bookings

• take and manage payments

• send order confirmations

• handle refunds, complaints or customer service issues

• improve our website and services

• request reviews where appropriate

• send marketing updates where you have consented or where permitted by law

• create and manage customer records

• meet legal, tax and accounting obligations

• protect our business from fraud or misuse

6. Our Lawful Basis For Using Your Information

Under UK data protection law, we must have a lawful basis for using your personal information. The ICO says businesses should decide and explain their lawful bases when processing people’s data.

We may use your personal information based on:

Contract

We use your information to fulfil orders, arrange deliveries, manage bookings and provide the services you have requested.

Legitimate Interests

We may use your information to manage customer relationships, improve our services, request reviews, respond to enquiries, prevent fraud and operate our business effectively.

Consent

We use consent where you have chosen to receive marketing messages or where we ask for permission to use photographs, videos, testimonials or certain customer content.

Legal Obligation

We may use and keep certain information to comply with tax, accounting, legal or regulatory requirements.

7. Payments

Payments may be processed through secure third-party payment providers such as Stripe, Klarna, Apple Pay, Google Pay or other payment services.

Flower Worx does not store full card details.

Payment providers may collect and process your payment information in accordance with their own privacy policies and terms.

We may receive payment confirmation, transaction details and limited billing information to help us process your order.

8. Klarna And Buy Now Pay Later Services

If Klarna or another buy now pay later provider is offered at checkout, your information may be shared with that provider so they can assess, approve and process your payment.

Klarna or any other payment provider will have its own privacy policy and terms.

Flower Worx is not responsible for the privacy practices of third-party payment providers.

9. Delivery And Recipient Information

When you place an order for delivery, we may collect and use recipient information including:

• recipient name

• delivery address

• phone number if provided

• delivery instructions

• card message

• relevant notes for delivery

This information is used only to fulfil the order and arrange delivery.

Where needed, recipient details may be shared with delivery drivers or courier services.

10. Weddings, Funerals, Corporate Work And Events

For weddings, funerals, corporate flowers and events, we may collect additional information such as:

• event date

• venue

• funeral director details

• wedding venue details

• preferred colour palette

• budget range

• guest numbers

• styling requirements

• consultation notes

• personal preferences

• contact details for other people involved

This information is used to prepare quotes, manage consultations, create floral designs and deliver the agreed service.

11. Workshops

If you book a workshop with Flower Worx, we may collect:

• name

• email address

• phone number

• payment details

• booking details

• attendee names

• dietary or access information if relevant

• photographs or video consent where applicable

This information is used to manage workshop bookings and provide the workshop experience.

12. Marketing

We may send marketing messages about Flower Worx products, seasonal collections, workshops, offers, events or updates where:

• you have signed up to receive marketing

• you have purchased from us and the message relates to similar products or services

• you have given us permission to contact you

You can unsubscribe from marketing at any time by contacting us or using the unsubscribe option where available.

We will not sell your personal information to third parties.

13. Reviews, Testimonials And Social Media

We may ask customers to leave reviews on Google, Facebook or other platforms.

If you send us a positive message, testimonial, photo or review, we may ask for permission to use it for marketing, website or social media purposes.

We will not publish private messages, identifiable customer information, faces, addresses or sensitive details without permission where appropriate.

If you tag Flower Worx publicly on social media, we may share or repost your public content, unless you ask us not to.

14. Photos And Videos

Flower Worx may take photographs or videos of bouquets, arrangements, workshops, events and floral styling for marketing, website, social media and portfolio purposes.

We will take reasonable care not to publish private customer information, addresses, faces, homes or sensitive details without permission where appropriate.

If you would like us to remove an image or video that relates to you, please contact us.

15. Website Data And Cookies

Our website may collect basic usage information such as:

• pages visited

• time spent on the website

• device type

• browser type

• approximate location

• referral source

• interactions with forms or buttons

This helps us understand how visitors use the website and improve the customer experience.

Our website may use cookies or similar technologies. Cookies are small files placed on your device to help the website work properly and understand visitor activity. The ICO says website visitors should be told when cookies are used and non-essential cookies usually require agreement.

You can control cookies through your browser settings. Some website features may not work properly if cookies are disabled.

16. Who We Share Information With

We may share personal information with trusted third parties where needed to operate our business and provide services.

This may include:

• payment processors such as Stripe or Klarna

• website hosting providers

• email providers

• delivery drivers or couriers

• accountants or bookkeepers

• IT and website support providers

• marketing platforms

• analytics providers

• legal or professional advisers

• authorities where legally required

We only share information where necessary and expect third parties to handle personal information securely.

17. International Transfers

Some third-party services we use may store or process information outside the UK.

Where this happens, we expect appropriate safeguards to be in place to protect your personal information in line with UK data protection law.

18. How Long We Keep Your Information

We will only keep personal information for as long as necessary.

Typical retention periods may include:

• order records: up to 6 years for tax and accounting purposes

• enquiry records: up to 24 months

• wedding, funeral and event consultation records: up to 6 years where needed for business records

• marketing preferences: until you unsubscribe or ask us to delete them

• workshop booking records: up to 6 years where needed for accounting purposes

• complaint records: up to 6 years

• social media messages: retained within the relevant platform unless deleted

If we no longer need your information, we will delete it or anonymise it where appropriate.

19. How We Protect Your Information

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure or alteration.

This may include:

• secure payment processors

• password-protected systems

• limited access to customer data

• secure website hosting

• careful handling of customer records

• using trusted third-party platforms

No online system can be guaranteed completely secure, but we take privacy and security seriously.

20. Your Rights

Under UK data protection law, you may have rights over your personal information. The ICO says privacy notices should tell people about their rights, including access, rectification, erasure, restriction, objection and data portability where applicable.

Your rights may include:

• the right to access the personal information we hold about you

• the right to correct inaccurate information

• the right to ask us to delete your information

• the right to restrict how we use your information

• the right to object to certain uses of your information

• the right to withdraw consent where we rely on consent

• the right to data portability in some circumstances

• the right to complain to the ICO

To exercise any of these rights, please contact us using the details in this policy.

21. Right To Object

You have the right to object to us using your personal information where we rely on legitimate interests, including certain types of direct marketing or review requests.

If you object, we will stop using your information in that way unless we have a compelling lawful reason to continue.

22. Withdrawing Consent

Where we rely on your consent, you can withdraw that consent at any time.

This includes consent for marketing messages or certain uses of photographs, videos or testimonials.

Withdrawing consent will not affect anything we lawfully did before you withdrew consent.

23. Children’s Information

Flower Worx does not knowingly collect personal information from children for online orders or marketing.

If a workshop or event involves children, a parent, guardian or responsible adult may be required to provide consent and relevant booking information.

24. Links To Other Websites

Our website may contain links to other websites, including Instagram, Facebook, Google, Stripe, Klarna or other third-party platforms.

Flower Worx is not responsible for the privacy practices or content of external websites.

You should read the privacy policies of any third-party websites you visit.

25. Complaints

If you have concerns about how Flower Worx uses your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office.

ICO website: ico.org.uk
ICO telephone: 0303 123 1113

26. Changes To This Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will be published on our website.

This Privacy Policy was last updated on: [insert date]

27. Contact Us

If you have any questions about this Privacy Policy or how your personal information is used, please contact:

Flower Worx
5 Warrenhouse Road
Brighton-le-Sands
Liverpool
L22 6QN